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商品編號： 9-616-003 出版日期： 2015/07/20 作者姓名： Zhu, Feng;Lane, David 商品類別： Operations management 商品規格： 20p 再版日期： 2016/07/08 地域： China 產業： Shipping industry 個案年度： 2014 - 2015
商品敘述：
Shunfeng Express (SF), China''s leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF''s own e-commerce offerings, in addition to other services. As an example of China''s "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whether Heike stores offered consumers an irresistible value proposition.
涵蓋領域：
Logistics;Operations strategy;Service management;Strategy
相關資料：
Case Teaching Note, (5-616-018), 17p, by Feng Zhu
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